PRINCIPAL OF GRAPHIC DESIGN

Principles of design refers to the methods and techniques of composition or processing elements of the art of line ,shape,form,braids,space and color to create a certain image . There are seven principles of design,namely:

Balance means similarity and equivalence in terms of weight ,attraction and focus.

Harmony exists in objects of nature and man-made objects . Harmony is a visual art designs which involve texture or repeat elements of art and principles of visual manner that is structured and lead to interesting effects . In the context of art , replication lines , appearance, shape , fabric and style and space in a particular direction or based on grid lines will produce a harmonious composition . Apply principles of design harmony can generate a perfect,orderly,uniform and comfortable eye.

Unity exist in an arrangement when all the elements in it have a similar theme or idea and extensive use of art elements, themes and good design can create a composite unity in the visual arts. Applying the principle of unity in the artwork will make it look more complete results , perfectly organized and where it poses a cohesive effect and impact strides in the work force.

Contra exists when there are elements of art that has the characteristics of conflicting or contradictory in a composite . Cons are also relevant to the focus because of its opposite cause . Counter the effects can be generated in the activities of producing works of visual art through the processing elements of different art , Contra are widely employed in visual art compositions for the application of this principle can give emphasis and focus . It can also prevent boredom and make the results of various art and to become more attractive .

Movement can be created in the visual arts through the processing of composite elements of art with specific techniques and methods .Apply the principles of the movement in a drawing activity can produce certain rhythm and atmosphere .It also makes the picture more interesting and raises the attractiveness and raises a more vivid visual effects,realistic and effective.

VISUAL IDENTITY

LOGO 1

(references)

(sketch)

LOGO 2

(references)

(sketch)

LOGO 3

(references)

(sketch)

LOGO 4

(references)

FINAL

TASK 2 

LAYOUT

(REFERENCE)

  

 PROCESS

FINAL

Branding Design And Management

TASK 1

RESEARCH

For the first task, we need to make a research about what is branding. So, in this task I was decided to choose Apple Inc brand and make a research about it.

Firstly, what is branding ?

Branding.Apple does it. Of course ! Entire countries do it. And even if you've got a logo, u do it, right ? Brands is everywhere. brands is not just a logo, corporate identity, marketing or advertising. But brand is confidence, passion, belonging, action, security or a set of unique value. For me, brand is YOU ! YOU MAKE THEM AND YOU FEEL IT.It lives in people's heart and minds.

Branding also have a family and its call "Family Branding".Family branding is a type of marketing tactic. It involves using one brand name to market multiple products. For example, a company may use one brand to market soap, lotion, hair shampoo, and nail polish. This differs from branding individual products, which involves giving each product its own name and image.

Ok, back to Apple Inc. Apple start-up when Steve Jobs approached Steve Wozniak to sell the computer he was building as a hobby.Once they got the capital needed, they assembled the Apple I in Jobs' parents' garage and released it April 1, 1976. Although the Apple I wasn't successful, the Apple II sold very well and the company expanded greatly.

Steve Jobs 

 Steve Wozniak

Ronald Wayne

Tim cook

(Apple CEO)

People associate Apple with innovative, well-designed, easy to use/user friendly, and high-tech products.The brand strategy focuses on the emotions of consumers.The brand personality is about lifestyle and simplicity.Apple wants customers to love its brand, not just use it.

These is 5 group target market Apple. Firstly is teenagers. why ? because it was a trend using Apple product and with this stuff they can socialize with friends,listening music and playing the games that appeal to them.

Secondly, college and university student. These student use apple product to quickly record the notes. These products are light which makes carrying devices to and from school much easier.

Thirdly, Apple product also useful to young children and kids. This because its easy to use due to their touch screen which is good for children. Parent also can download learning game apps on Apple to teach them. 

Fourthly, Business people. These devices help them to finish the work efficiently and to communicate with clients easily like sending documents is easy and organised.
The lastly, adult. Its useful to adult for their everyday needs such as phone call, maps direction, internet connection and many more. Carrying the small devices makes their life much easier to communicating daily.

Everything in this world have their own competitors. As well as apple. HP, Dell,lenovo,samsung,microsoft and many more is Apple's competitors.

TASK 2

BRAND CONCEPT

Based on the research, I had to create the brand concept for the project. The ideas should reflect the solutions or finding from my research. I had experiment and explore various style or trend of design during this stage.

From my research I found that Apple's problem are not too many, so I take the commonly people problem that is convenience. So, in this task , my brand concept is convenience. To give people convenience, I make the Apps that call "Icount". This Apps make people easily to making a any payment. People can buy without go to that place and make a payment. They can buy anything they want while they was lie down, online, and many more. 

For example, when they want to  pay the parking , they just need to scan card machine by using the iC apps. So, they no need to find the parking machine to pay it. u just need to scan the card , and the iC will pay for u. 

Other than that, u also can make payment by using iC apps such as phone bill, water bill, electric bill and many more.

IDEA

PROBLEM !!!

On 09 sept 2015, Apple sales was decrease.

So, to increase it back, Apple should sell a exciting product or service and push customer to experience a new level. Other than that, make a good relationship with other big companies and continue to innovate to delight the customers.

So, the significant for this idea is to make people use and experience Apple product as their necessity.

For the aim for this project is to save the people time.

The first objective is to understand human inside. What kind of thing that human really need such as business people, who are very busy all the time. They need something that fast, simple, easy,secure and so on

So, to fulfill human needed I introduce a new service that very useful to people that is a new Apps that i named it icount.

For this project , my target audience is Adult and business people and teenagers. Why ? because they was working,so they have their money and they also too many thing to do , i mean busy all the time.

DEVELOPMENT

So, how this apps going to work ? firstly, u have to install icount from Appstore and then sign up. After that, follow the step. After u already have your account, u can make a payment and get the discount, u just need to type what kind of things that u want to pay and put the location and then the apps will help u pay for it. 

Other than that, u also can get the discount from this apps by scanning the barcode to get the discount.

lastly, after all the thing was done u will pay it by using 2 option , one is VISA or Banking online.

Intro to color study

what is color?

Color is simply light of different wavelength  and frequency and light is just one form of energy that we can actually see that is made up from photos. We are all surrounded by electromagnetic waves of energy of which color is just a small part.

these three categories of color:

a) primary color

primary color are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues.

 b) secondary color

Secondary colors are created from a mixture of two primary colors.

a. red + yellow = orange

b. red + blue = purple

c. yellow + blue = green

c) tertiary color

Yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green. These are the colors formed by mixing a primary and secondary color. That's why the hue is a two word name, such as blue-green, red-violet and yellow-orange.

Analogous color - analogous colors are groups of three colors that are next to each other on the color wheel , with one being the dominant color, which tends to be a primary or secondary color and one on either side of the color.

so, for our task in subject intro to color study, we need to sketch and try to used and mixed the color.

when i try to get the inspire to making a sketch, actually i was watching the twilight saga. so, when i see Jacob ( Taylor Lautner)  turn to wolf i get the idea to sketch the wolf and imagine by using it's feather i can put the primary color, secondary color and tertiary color on its body. so, i sketch it and i put the primary color on its face. next, I put the secondary color on its neck and tertiary color on its body. lastly, for the background I used the analogous color which is orange,orange yellow and yellow. from this task i had learned how to mix the color, how to put it and yes, during do this task I enjoyed it.

Art History